The first edition of XReg’s Regulation of DeFi Roundtable report

As the Head of Marketing at XReg Consulting, Alexandra (Ally) is responsible for the development and execution of the brand, marketing and communications strategy of the XReg group.

Prior to joining XReg, she worked as a Brand Communications Director at a crypto start-up where she accumulated real-world experience navigating the world of marketing through the lens of FinTech and crypto compliance. She advised boards and CMOs on branding, content marketing and acquisition strategies, conducted due diligence on partners and marketing agencies, and developed regulatory business plans alongside a team of executives and advisors.

Ally has spent the greater part of her career immersed in digital media. Before entering the world of crypto, she ran her own brand communications consultancy in Berlin where she built and launched 50+websites, executed successful fundraising campaigns, produced events and exhibitions, and represented creatives in the fields of art, fashion, music, and other disciplines throughout the US and Europe.

Prior to moving to Berlin, she worked in strategic business and marketing roles at start-up companies in San Francisco and New York across the fields of consumer technology, music, advertising, editorial, art and entertainment. She has extensive experience advising businesses on fundraising, operational strategy, design, marketing, content creation, PR and product development.

As a Senior Consultant at XReg Consulting, Ana leads on a wide range of services for both public and private sector clients. She conducts analyses to determine the most suitable jurisdiction(s) to become authorised, provides regulatory remediation support, assists in the development of regulatory regimes, conducts risk assessments, administers training and works to implement systems and controls that help clients mitigate risk and comply with regulatory obligations.

Since joining XReg as one of the company’s first hires in 2019, she has worked closely with national governments on risk assessments, regulatory authorities on the drafting of virtual asset rules and regulatory guidance, and global members associations on responses to crypto-asset legislation in the European Union. She has also taken a lead role in XReg’s content marketing efforts, producing and editing reports, articles and hosting webinars on the latest policies and developments in the cryptoasset sector.

Ana started her career at the Gibraltar Financial Services Commission (GFSC) where she was part of the Authorisations team and then the International and Government Affairs team. As International Policy Advisor Ana liaised with regulators and public sector bodies and supported the GFSC’s membership and participation in international organisations. Whilst at the GFSC, Ana completed the Chartered Insurance Institute’s core qualification (CII) and IOSCO/PIFS-Harvard Law School’s Global Certificate Program for Regulators of Securities Markets.